Author Archives: owladmin

How To Spot A Bad PR Person

Whenever I’m speaking to a prospective client, I make a point to put myself in their shoes. PR is an investment, and with the wrong partner, your valuable marketing dollars can go to waste. On the flip side, with the right PR partner, your ROI has the potential to be limitless. So to ensure your ...


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Skittles Proves Why PR Professionals Are Invaluable

Here’s a situation that opened up a big ol’ can of PR worms this week: Trump Jr’s analogy using Skittles candy as a stand in for Syrian refugees on Twitter. Now what? Surely there are no rainbows at the candy company’s office these days. Immediately visions of meeting after meeting amongst Skittles’ PR and marketing ...


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Why Press Releases Are Vital For Your PR Toolbox

In a time when social media has taken over by way of 140 character snippets, I’ve heard a lot of discrepancy about the value of a press release. If you think it’s too old school, think again..but don’t take my word for it. Take it straight from the source: a travel editor with whom I’ve ...


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Why Outsourcing Your Public Relations IS a Good Idea

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is ...


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How Not to Lose a Potential Customer

I was recently intrigued by a corporate email marketing campaign for Valentine’s Day. The message read: Roses are red, violets are blue Valentine’s Day is coming, so what will you do? In the U.S. and Canada hotels have good deals They’ll get you excited and bring on the “feels” The options are endless, but how ...


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A Heart-Stealing Boston Hotel

Anyone who’s traveled with me knows how I tend to scrutinize a hotel. I’ll politely call it a side effect of working in the travel industry for almost 15 years. I notice things that other guests probably don’t…I pay attention to the smallest of details. And it is those small details that won my heart ...


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‘WHOO’ Am I?

So who am I??? Well…I can tell you in two different ways. I can say: I helped the general manager of the Affinia 50 Hotel select a wizard costume to appear in at midnight as he distributed the latest Harry Potter book to guests. I managed an interactive social media panel discussion at a global ...


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