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Check out all things marketing & pr-related that we’re hooting about!

THIS IS HOW CANDY BECAME A MARKETING HOME RUN

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

HOW TO SPOT A BAD PR PERSON

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

SKITTLES PROVES WHY PR PROFESSIONALS ARE INVALUABLE

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

WHY OUTSOURCING YOUR PUBLIC RELATIONS IS A GOOD IDEA

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

WHY PRESS RELEASES ARE VITAL FOR YOUR PR TOOLBOX

In a time when social media has taken over by way of 140 character snippets, I’ve heard a lot of discrepancy about the value of a press release. If you think it’s too old school, think again..but don’t take my word for it. Take it straight from the source: a travel editor with whom I’ve had the pleasure of working with for years. She uses press releases all the time. And she’s not the only one.

HOW NOT TO LOSE A POTENTIAL CUSTOMER

HOW NOT TO LOSE A POTENTIAL CUSTOMER I was recently intrigued by a corporate email marketing campaign for Valentine’s Day. The message read: Roses are red, violets are blue Valentine’s Day is coming, so what will you do? In the U.S. and Canada hotels have good deals...

A HEART-STEALING BOSTON HOTEL

  A HEART-STEALING BOSTON HOTEL Anyone who’s traveled with me knows how I tend to scrutinize a hotel. I’ll politely call it a side effect of working in the travel industry for almost 15 years. I notice things that other guests probably don’t…I pay attention to the...

HOO AM I?

  HOO AM I? So who am I??? Well…I can tell you in two different ways. I can say: I helped the general manager of the Affinia 50 Hotel select a wizard costume to appear in at midnight as he distributed the latest Harry Potter book to guests. I managed an interactive...

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