Category Archives: Public Relations

How To Spot A Bad PR Person

Whenever I’m speaking to a prospective client, I make a point to put myself in their shoes. PR is an investment, and with the wrong partner, your valuable marketing dollars can go to waste. On the flip side, with the right PR partner, your ROI has the potential to be limitless. So to ensure your ...


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Skittles Proves Why PR Professionals Are Invaluable

Here’s a situation that opened up a big ol’ can of PR worms this week: Trump Jr’s analogy using Skittles candy as a stand in for Syrian refugees on Twitter. Now what? Surely there are no rainbows at the candy company’s office these days. Immediately visions of meeting after meeting amongst Skittles’ PR and marketing ...


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