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Owl PR is a boutique marketing and public relations agency that specializes in wellness, lifestyle, and travel. We opened our doors in March 2016 with no clients in a tiny New York City apartment–and it was a whirlwind first two months. Within that time, Owl’s first three clients were onboarded and Robyn’s oldest son, who inspired the company’s namesake, was born. Now, nearly 10 years later, our location has changed to Northwestern New Jersey, but Robyn’s vision remains the same: to make marketing and public relations attainable to brands of all sizes. We offer more than two decades of industry experience and pride ourselves on treating our clients’ businesses as if it were our own.

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About Robyn Lanci, Head Owl

A 20+ year marketing veteran, Robyn is that person. The one who does things like push Harry Potter books on a hotel bell cart down the streets of Manhattan, get up at 4:00am to accompany a journalist to a yoga class, and rewrite speeches on the fly–while a teleprompter is running on a 60 second delay. And she does it all with dedication, determination, and a smile. 

Robyn draws upon her talents in the wellness, lifestyle, and travel industries to bring measurable differences to the bottom line of her clients. She has successfully formed impactful marketing partnerships, generated top-tier press coverage, created eye-catching content, and planned events for up to 1,000 attendees. She’s also got a knack for launching email campaigns that deliver increased open rates and more click throughs–at times helping to drive sales up as much as 40% year over year. Her commitment to being resourceful, meticulous, tenacious, creative, and joyful is evident in everything she does.

In addition to a degree in public relations, Robyn holds a health coach certification from the Institute for Integrative Nutrition and personal training certifications from the National Academy of Sports Medicine and the International Sports Sciences Association. Her combined expertise provides Robyn with a distinct skill set to give her a strong understanding of the wellness industry–not just how to market it.

An avid fitness enthusiast, Robyn can usually be found strength training or spending time with the three loves of her life–her husband and two boys, Luke and Aiden–when she’s not working. She’s been quoted in publications including Newsday and Fit Fab Fun, and has bylined articles for publications including JOURNEYS, The Affluent Traveler, and Fitness Goals. 

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Client Testimonials
Robyn is an exceptional asset to our brand. She consistently demonstrates a deep understanding of our brand’s voice and values, crafting compelling and elegant copy that resonates with our sophisticated clientele. Her ability to convey the artistry, tradition, and exclusivity of our needlepoint products has significantly enhanced our brand’s identity and market presence. Robyn excels in creating persuasive marketing materials. Her attention to detail and creativity have been instrumental in elevating our content, ensuring it not only informs but also inspires our customers. Beyond her technical skills, Robyn is a pleasure to work with. She is highly collaborative, receptive to feedback, and always meets deadlines without compromising on quality. Her contributions have been vital to our brand’s growth.
Kendyl Becker
Kendyl BeckerDirector of Marketing, Elizabeth Bradley Design
Having Robyn as our fractional corporate communications director has been an absolute game-changer. Her exceptional writing skills are matched by a deep understanding of our brand voice. It's like she intuitively gets what we want to say and how we want to say it. Her knack for crafting compelling narratives, vetting partnerships, and writing valuable copy has contributed to engagement and growth across our platforms. We feel incredibly fortunate to have Robyn on our team. She’s a rockstar and we can’t recommend her highly enough!
Ana Krish
Ana KrishChief Creative Officer, Acid Rain Water
Robyn’s PR and marketing hat isn’t just the perfect fit, it has flair and style as well. Since taking over, my business has flourished! But more than that Robyn has been instrumental in educating me on how to “see” my market and how to give them what THEY want. Her knowledge has helped me in many other areas of my business. This is a lifetime partnership.
Carolyne Anthony
Carolyne AnthonyFounder & Creative Director, The Center For Women’s Fitness
Robyn adds a personal touch to public relations and all she does, which is her amazing, stand-out quality. She does not adhere to a one-size-fits-all approach when strategizing, and taking action to draw attention to, and build your business. She delved so deeply into my world in order to make the best and most appropriate connections. Her ideas are creative and focused, and she is not afraid to travel various paths to ensure success.
Gail Janicola
Gail JanicolaFounder, Moms On Top
Robyn is the kind of PR person every journalist needs: accessible, attentive, on-the-ball and always ready with the right answer. She has never failed to get me any information I need, and always follows through. I’m very, very grateful for all of her help throughout the years.
Jena Tesse Fox
Jena Tesse FoxAssociate Editor, Questex Media Group
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