Those words came from a writer at the Associated Press. She was interviewing me for a story about how small businesses can market themselves. I was already totally flattered to be chatting with this writer in the first place…that compliment put me over the moon.

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was advocating not working with an agency, but it also left me wondering who is in charge of the company’s social media.

In a time when social media has taken over by way of 140 character snippets, I’ve heard a lot of discrepancy about the value of a press release. If you think it’s too old school, think again..but don’t take my word for it. Take it straight from the source: a travel editor with whom I’ve had the pleasure of working with for years. She uses press releases all the time. And she’s not the only one.

HOW NOT TO LOSE A POTENTIAL CUSTOMER I was recently intrigued by a corporate email marketing campaign for Valentine’s Day. The message read: Roses are red, violets are blue Valentine’s Day is coming, so what will you do? In the U.S. and Canada hotels have good deals...

  A HEART-STEALING BOSTON HOTEL Anyone who’s traveled with me knows how I tend to scrutinize a hotel. I’ll politely call it a side effect of working in the travel industry for almost 15 years. I notice things that other guests probably don’t…I pay attention to...

  HOO AM I? So who am I??? Well…I can tell you in two different ways. I can say: I helped the general manager of the Affinia 50 Hotel select a wizard costume to appear in at midnight as he distributed the latest Harry Potter book to guests. I managed an...