VIRGINIA BRIDE MAGAZINE When a high-end Virginia inn offers the ultimate getaway for honeymooners, but lacks reservations from its target demographic, it’s pr to the rescue! Gorgeous pictures are all well and good, but it’s not always enough. So we coordinated an...
How To Spot A Bad PR Person Whenever I’m speaking to a prospective client, I make a point to put myself in their shoes. PR is an investment, and with the wrong partner, your valuable marketing dollars can go to waste. On the flip side, with the right PR partner, your...
SKITTLES PROVES WHY PR PROFESSIONALS ARE INVALUABLE Here’s a situation that opened up a big ol’ can of PR worms this week: Trump Jr’s analogy using Skittles candy as a stand-in for Syrian refugees on Twitter. Now what? Surely there are no rainbows at the candy...
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