5 Tips For Mastering Your Next Media Pitch “You’re different from most PR people I talk to. That’s a good thing.” Those words came from a writer at the Associated Press. She was interviewing me for a story about how small businesses can market themselves. I was...
THIS IS HOW CANDY BECAME A MARKETING HOME RUN Despite my passion for health and wellness, it all goes out the door when I see impressive-looking sweets. It’s like I become a 5-year-old again. So when I stumbled upon Robin’s Candy on a recent trip to Massachusetts, my...
How To Spot A Bad PR Person Whenever I’m speaking to a prospective client, I make a point to put myself in their shoes. PR is an investment, and with the wrong partner, your valuable marketing dollars can go to waste. On the flip side, with the right PR partner, your...
SKITTLES PROVES WHY PR PROFESSIONALS ARE INVALUABLE Here’s a situation that opened up a big ol’ can of PR worms this week: Trump Jr’s analogy using Skittles candy as a stand-in for Syrian refugees on Twitter. Now what? Surely there are no rainbows at the candy...
WHY OUTSOURCING YOUR PUBLIC RELATIONS IS A GOOD IDEA Recently a public relations vendor posted an article on its Facebook page about why outsourcing your PR might not be a clever idea. I’m sure I wasn’t the only PR person out there who was annoyed that a PR vendor was...
WHY PRESS RELEASES ARE VITAL FOR YOUR PR TOOLBOX In a time when social media has taken over by way of 140 character snippets, I’ve heard a lot of discrepancy about the value of a press release. If you think it’s too old school, think again..but don’t take my word for...
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